[London, UK] [July 2022]— SEO can have many benefits, but how do you know which tactics are really worth investing your time, energy and money into?
There are many myths when it comes to SEO, for example, link-building isn’t important and neither are the quality as long as the quantity is there, or even that click through rate is a ranking factor. However, we are going to debunk one of the biggest SEO myths.
To rank higher on the search engine results page, your SEO strategy and content should include the most relevant keywords. However, a massive myth is that having a high keyword density will no doubt improve your pages ranking.
This could not be further from the truth. Simply overloading your webpage (keyword stuffing) with the same keywords is seen as a Black Hat technique. Keyword stuffing can be seen as a manipulation tool to rank higher, but does not actually hold any value for Google or users, and can actually create a bad experience for them instead.
Speaking of this increased need for digital marketing services, James Speyer at The Brains, says:
“We know (from long-term data analysis) that great link building is like building a healthy lifestyle. If your body is feeling low on energy, just as your website might be low on links, you could grab the cheap and easy option, like an energy drink to crank you up. Comparatively, you could get some cheap and easy links on Fiverr which will probably rank you higher and provide short term benefits.
However, the effects will wear off pretty quickly, and long-term, you’ll still struggle. Your energy will drop and your SEO will stagnate. However, if you deal with a lack of energy through proper diet and exercise, or deal with a lack of links by investing in a long-term collection of great, relevant and trusted links, you might not see the immediate impacts, but over the months and years, you’ll gradually see an improvement that builds and builds so each day you’re a little better off.”
James Speyer, Senior Account Strategist, The Brains
About The Brains:
The Brains, a leading London-based digital marketing agency, offers PPC, content marketing, lead generation and SEO services to maximise ROI, increase sales and generate high-quality leads.
For more information please contact:
Jonathan Lemer, Director, The Brains
Email: [email protected]
Telephone: 0333 050 7328
About The Brains
The Brains is an award-winning digital marketing agency in London. We offer a full range of digital marketing services designed to help you grow faster online and boost ROI.
Contact The Brains86-90 Paul Street
London EC2A 4NE
0333 050 7328