[London, UK] [February 2023] — When used correctly, SEO can help drive organic, targeted and relevant traffic to your website from Google and other search engines, helping you to increase your patient pool. When discussing healthcare for SEO, there are two key fundamentals that medical practices must focus on in order to gain more traffic and attract more patients.
One of the main focuses for medical practices is improving local visibility and helping practices rank high in search engine results pages (SERPs) for relevant keywords. Implementing the right ad campaigns and keywords can make a substantial difference to whether businesses can outrank their competitors, while making it easier for potential patients to find them. Medical practices failing to optimise for local SEO are doing themselves a disservice and, ultimately, losing out to competitors at this extremely competitive time.
Another key factor is establishing your practice as an authority industry leader by posting regular high-quality content that is relevant to readers. Improving your blog pages can contribute to an enhanced user experience and build trust. Blog pots are a fantastic way to demonstrate your expertise as medical professionals while communicating in an approachable way that patients will appreciate – all too often, medical practices fail to build and maintain a quality blog, to their detriment.
Speaking of the importance of SEO for healthcare, James Speyer, Head of SEO at The Brains, says:
“Implementing a well-rounded SEO strategy can without a doubt help grow your business nationally and online, however, that doesn’t take away the importance of focusing on attracting a local audience, too.
Medical practices must consider the benefits of attracting their local community – with the correct number of search terms, creative and engaging content and strategic ad campaigns, practices can begin to appeal to their local community’s needs and create a solid and loyal customer base, while also driving your SERPs rankings.”
About The Brains:
The Brains is a leading digital marketing agency in London, focused on strategies that offer unbeatable ROI and long-term business success. The Brains offers SEO, PPC, content marketing and SEO services, as well as SEO consultancy for business.
About The Brains
The Brains is an award-winning digital marketing agency in London. We offer a full range of digital marketing services designed to help you grow faster online and boost ROI.
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