Polypouch offers quality bespoke packaging and custom printed pouches that help businesses to uniquely market their products, and they are pleased to explore their top 3 reasons why wise business owners should choose bespoke packaging over generic. Long gone are the days where packaging was simply used to protect products in transit; now, businesses can use custom packaging as a clever way of showing off the quality of their products as well as effectively promoting their brand.

As one of the leading bespoke packaging suppliers, Polypouch works hard to create a variety of tailored pouch designs to suit every business need. They are proud to work with businesses in a wide range of industries, from the food and drink trade to more niche areas such as beauty and nutrition, and they run a full in-house bespoke pouch design service to ensure their clients’ visions are brought faithfully to life. Business owners can choose from a wide range of sizes, materials and finishes to suit their exact requirements, from resealable bespoke food packaging to bespoke polythene packaging, from coffee pouches to pet food pouches.

STAND OUT FROM THE COMPETITION

The consumer market today is packed with products to suit every want and need. Whatever product is being sold, there’s surely a competitor product standing by to steal the limelight. There is a constant need to be visible and stay relevant in an oversaturated market – and Polypouch has an answer.

Bespoke packaging makes a bold statement that means businesses stand out from the crowd. Instead of being overshadowed by competitors, businesses can create the ultimate first impression on their ideal customers right off the shelf. When done right, this means their branding sticks in the minds of their customers and becomes instantly recognisable the next time they see it. Eye-catching designs on tailored packaging really can’t be beaten in terms of visibility and engagement with customers.

STAY TRUE TO BRAND

Businesses devote so much time towards building their brand, often investing countless hours into thoughtful wording, beautiful logo designs and working out their key values and dream client personas. Then, all too often, this careful branding gets lost, hidden away inside generic boxes and bland packaging before ever having the chance to truly impress customers. Polypouch knows that this is not the case with bespoke packaging, which can be customised to fit a brand perfectly and grab the attention of ideal customers, channelling the very essence of brand identity and values directly into the products contained within. Tailor made packaging creates an instant reminder of the business and brand both on the shelf and inside the customer’s office or home, making it a powerful and effective marketing tool.

CREATE VALUE FOR CUSTOMERS

The world has changed a lot over the last few years, and the rise of visual social media platforms such as Instagram means that the consumer market is more aesthetically inclined than ever before. Even the most exciting product might feel like a disappointment if it arrives in a dull, generic package. Businesses should keep this in mind and help customers attach greater value to their products simply by switching to bespoke packaging designs.

The great thing about custom packaging is that businesses can add important branding details such as a logo, a special message or other carefully crafted wording to their product, ensuring their customers get a more personal and memorable unboxing experience and making them more likely to repeat the purchase in the future. In this way, businesses can almost effortlessly create value for their customers and engage with them in a meaningful way.

MORE INFORMATION

To find out more about Polypouch and see how they are helping businesses go from bland to bold, please go to their website at https://www.polypouch.co.uk/ and browse their range of bespoke packaging products. If your industry or sector is not listed on their site, please don’t hesitate to contact one of their specialist team members and give them more information about your business. They will do their best to meet your bespoke packaging needs, as each member of staff prides themselves on providing excellent customer service every time. You can get in touch with Polypouch by emailing [email protected] or giving them a call on +44 (0)203 475 3456.

Source: https://thenewsfront.com/polypouch-gives-3-great-reasons-why-every-business-owner-should-be-investing-in-bespoke-packaging/