[London, UK] [December 2022] — Recent statistics have shown that the average human attention span has decreased over time. This begs the question: how long does content need to be, in order to actually engage readers?

Sheer weight of numbers isn’t the only factor to be considered for an ideal blog post. For example, knowing what competitors are doing, which topics are widely discussed within your industry niche, and where you can carve out authority for your brand all have a significant impact.

It’s not all about shoving a bunch of keywords together. It’s important to create content that can help you rank higher on SERPs, allow users to engage with you on social media and of course, increase your number of backlinks.

The Brains have put together a resource demonstrating the ideal blog post length and how to produce high-quality content that keeps your readers engaged. You can read the full post here.

About The Brains:

The Brains is a leading digital marketing agency in London, focused on strategies that offer unbeatable ROI and long-term business success. The Brains offers PPC, content marketing, lead generation and SEO copywriting services among others.

For more information please contact:

Jonathan Lemer, Director, The Brains

Email: [email protected]

Telephone: 0333 050 7328

Linkedin: https://www.linkedin.com/company/thebrainsmarketing

Website: https://thebrainsmarketing.co.uk/

Source: https://thenewsfront.com/the-brains-reveal-the-optimal-length-of-a-blog-post/