[London, UK] [July, 2022]— Google Analytics 4, also known as GA4, is the newest and most enhanced version of Universal Analytics, Google’s previous analytics platform.

GA4 is used to measure traffic and engagement across websites and apps, and is focused on data visualisation and AI machine learning. Machine learning and artificial intelligence provides real-time reports and data, allowing marketers to assess campaign performance as it is happening.

One of the best ways to enhance your marketing strategies is through Google’s new Analysis Hub. GA4’s Analysis Hub includes elements such as exploration, funnel analysis, path analysis, segment overlap and more.
These factors focus on your business goals and metrics, ultimately providing you with flexibility and enhanced insights so you can optimise your strategies and efforts.
Speaking of the benefits of Google Analytics 4 for the digital marketing industry, James McGarrie, SEO Strategist at The Brains, says:

“Google Analytics 4 is offering excellent insight into website data. The improved reporting and AI reports present clear data that helps us digital marketing strategists understand what is happening and how to react to the data to create even better strategies.”

James McGarrie, SEO Strategist, The Brains

About The Brains:

The Brains is a leading digital marketing agency in London, focused on strategies that offer unbeatable ROI and long-term business success. The Brains offers PPC, SEO, content marketing and lead generation services among others..

For more information please contact:

Jonathan Lemer, Director, The Brains
Email: [email protected]
Telephone: 0333 050 7328
Linkedin: https://www.linkedin.com/company/thebrainsmarketing
Website: https://thebrainsmarketing.co.uk/

Source: https://thenewsfront.com/the-brains-experts-discuss-how-to-bolster-marketing-efforts-with-google-analytics-4/