[London, UK] [October 2022] — Local SEO should be a vital element in digital marketing strategies; especially considering that around half of all Google searches are users searching with a local intent. 

Local SEO has proven to be especially useful in establishing an online presence, allowing consumers to find businesses near them, which ultimately helps to convert customers.

Most of the time, users who search with local intent are ready to purchase, therefore higher ranking pages tend to have higher click-through and conversion rates than results lower down the page. 

This includes Google’s ”Local Pack”, which is the section in the search results that provides local business listing results, such as contact information, location(s), and more. 

Speaking of the importance of local SEO, James Speyer, Head of SEO at The Brains, says:

“Google is built on the back of a pattern-learning algorithm. The system looks for connections between different data points to develop the best results for its users. If you provide Google with enough details to determine your location – using local place names on your website, about us information, business listings and so on – while also being very clear on your product or service offering as well, you make it easy for Google to recognize the patterns required to deliver your website to the right searchers, those who are nearby and ready to buy.”

• James Speyer, Head of SEO at The Brains

About The Brains:

The Brains is a leading digital marketing agency in London, focused on strategies that offer unbeatable ROI and long-term business success. The Brains offers PPC, local SEO services, content marketing and lead generation services among others.

For more information please contact:

Jonathan Lemer, Director, The Brains

Email: [email protected]

Telephone: 0333 050 7328

Linkedin: https://www.linkedin.com/company/thebrainsmarketing

Website: https://thebrainsmarketing.co.uk/

Source: https://thenewsfront.com/the-brains-discuss-why-focus-on-local-seo/