SEO is a hugely competitive and ever-changing market with new tools and emerging software entering the industry all the time. With so many different ways of working available to online marketeers, it can be difficult to know where to best invest your time for maximum results.

One such tool well worth your consideration, so much so that FatRank UK claim it should be used by all copywriters, is called Surfer SEO. Named as the best on-page data driven tool for March 2021, this tool was created by a dedicated and ambition team from Poland who have managed to combine their skills and knowledge with the requests and insight of expert marketeers, resulting in an outstanding SEO tool to add to your arsenal.

With such a buzz around the on-page SEO analysis tool, FatRank UK decided to put it to the test and review Surfer SEO, so that those in the industry know what to expect when starting their free trial and investing in the tool long-term.

Here are just a few of the key take ways from the FatRank UK Surfer SEO review:

1. Analyse the wordcount of your competitors and match their counts to rank higher

With all of the algorithms and processes that Google, Bing and other search engines utilise to rank pages, one of the most basic yet result-driven ways of improving your SEO is to understand how your competitors do it, in the form of word count.

The Surfer SEO tool can analyse relevant pages of competitors and provide you in-depth data on their word counts. Through many, many tests, they found that actually removing unnecessary or long-winded copy to make your information more concise and digestible, whilst focusing on high performing and relevant keywords, can dramatically improve your rankings.

It may sound detrimental to delete copy from your website, and they are not suggesting you remove quality copy, but instead use their tool to compare your copy with competitors and amend to improve its readability and focus.

In the review, a short video shows this in practice, including what results it can achieve.

2. Google doesn’t rank your website… your competitors do! Use Surfer SEO to complete comprehensive competitor checks, and inform your content moving forward

Surfer SEO will analyse 500 different factors across the top search results and then compare those with your page. Comparing everything from keywords, word counts and headings to formatting and copy themes, this type of data is invaluable when it comes to optimising your website for search engines, making it incredibly easy to compare your page with competitors, and amend based on specific factors that influence rankings for your keywords.

A great feature here is the Content Score metric provided within Surfer SEO that applies a score to your page and the top search results from competitors, allowing you to quickly determine whether a result is a competitor that should be analysed.

3. The Surfer SEO content editor provides real-time data to determine how best to optimise your content

Focusing on a main keyword or topic, this editor allows you to create a sheet to send on to your copywriters to work from, pinpointing how you want the web page or article to be constructed.

It’s keyword analyser tool can provide you with data on what keywords and phrases should be used within your copy by inspecting the SERPs and correlating the most used keywords for your copy topic. Simply type in a keyword into the dashboard, pick a location and press enter, and the analyser will trawl through top ranking pages for your keyword.

Surfer SEO provides a whole lot more, as detailed within the FatRank UK Review

As you’ll see in the review, Surfer SEO provides far more than what is covered in this piece, including the likes of site auditing, content planning and SERP analysis. Yet even in its most basic form, it dramatically improves content planning and writing, providing online marketeers or website managers with the data they need to create impactful, SEO-driven copy.

More information:

Founded by James Dooley and Rick Hope, both massive SEO enthusiasts, FatRank UK was created with the vision to educate and inspire people on all thing’s SEO. From advice and tools to growth hacking and more, they offer a community for those working within and pushing the boundaries of search engine optimisation. For more information visit their website: https://www.fatrank.com/.

Source: https://thenewsfront.com/surfer-seo-review-and-why-all-copywriters-should-use-it-from-the-experts-at-fatrank-uk/