[London, UK] [July 2022]— SEO aims to increase organic search visibility. But what are the common mistakes businesses can make when using SEO tactics?

One of the key mistakes people make with SEO is not using analytics to analyse and report your results. Compiling this relevant data can not only help you understand if your campaigns and ads are working, but can also help you determine what isn’t working and how you can improve this to reach your target audience.

Not optimising your content regularly, or updating your website and blog pages is another mistake SEO professionals make. Because content essentially determines how Google ranks your website, ensuring you are posting relevant, capturing content for your audience is equally important.

We are all on our phones, almost all the time, so it’s no doubt that Google prioritises mobile-friendly websites. So ensuring your website is mobile-compatible could potentially make the difference of converting website traffic to leads, to even sales.

Speaking of the importance of implementing SEO properly, James Speyer at The Brains, says:

“The BIGGEST SEO mistake we see businesses making is trying to do it all, not knowing that effective small business SEO is about prioritisation of work that will bring the best ROI.

SEO that grows businesses is about finding wins and focusing on them. You don’t need perfect SEO on every level, you need SEO that works for you. Improve your site load to 2 seconds, write a great blog every week, fix the major errors on your website instead of spending hours optimising tags on pages nobody ever visits.”

James Speyer, Senior Account Strategist, The Brains

About the Brains:

The Brains, a leading London-based digital marketing agency, offers PPC, content marketing, lead generation and SEO services to maximise ROI, increase sales and generate high-quality leads.

For more information please contact:

Jonathan Lemer, Director, The Brains
Email: [email protected]
Telephone: 0333 050 7328
Linkedin: https://www.linkedin.com/company/thebrainsmarketing
Website: https://thebrainsmarketing.co.uk/

Source: https://thenewsfront.com/revealed-3-top-seo-mistakes-and-how-to-avoid-them/