[London, UK] [March 2022]— As the business world slowly recovers from the Coronavirus pandemic, PPC advertising is set to enter a new phase of life in digital marketing, and marketers are preparing themselves to adapt to the changes.

At The Brains, a London-based digital marketing agency, experts forecast that 2022 will bring a wave of new PPC challenges and specifications, and they are confident that they’re in pole position to spearhead new campaigns with their in–house (and up-to-date) knowledge and expertise.

High on many advertisers’ list of concerns are the forthcoming changes to privacy settings, designed to make it easier for internet users to withhold information crucial to building targeted ad campaigns. Increasing numbers of search engine providers including Google Chrome have already discontinued third-party cookies, denying digital marketers access to long-held reservoirs of valuable advertising data. Google has also announced plans to halt the operation of expanded search ads and Smart Shopping, to be replaced by innovative Performance Max technology.

Advertisers can pre-empt the impact of PPC changes set to arrive in 2022 by gaining insight into the groundbreaking automation potential promised by Performance Max, and optimising PPC campaigns with core industry techniques.

When asked about the raft of incoming changes, The Brains’ PPC Specialist Lenka Stefanakova had this to say:

“We pride ourselves on being ahead of the curve when it comes to PPC marketing. That means understanding industry changes before they happen and providing clients with the know-how to reap the benefits, whatever their business.”

Lenka Stefanakova, PPC Marketing Expert, The Brains

About The Brains:

The Brains is a leading digital marketing agency in London, focused on strategies that offer unbeatable ROI and long-term business success. The Brains offers SEO, content marketing, lead generation and PPC services among others.

For more information please contact:

Jonathan Lemer, Director, The Brains
Email: [email protected]
Telephone: 0333 050 7328
Linkedin: https://www.linkedin.com/company/thebrainsmarketing
Website: https://thebrainsmarketing.co.uk/

Source: https://thenewsfront.com/ppc-gurus-explain-how-to-execute-a-stellar-ppc-campaign/