[London, UK] [July 2022]— Static ads still serve its purpose: reaching your target audience. However, in the digital era we are living in, video ads can be more influential.

Paid search ads are the most popular form of PPC advertising and only really appear to those who are already searching for the product or services your business is offering. However, display ads are visual, creative placements that appear to a wider audience too. This includes Google’s partners and YouTube, too.

Video ads include a variety of benefits, for example video ads are more interactive and valuable, this can give your brand a more personalised feel and allow your audience to feel more connected with your brand, too. Ultimately, video ads can lead to an increase in leads and sales and ultimately, a better return on investment.

According to a report by Animoto, 80% of marketers claim to be satisfied by the ROI of video ads that they have posted to social media.

Speaking of the importance of video ads, Simone Spence, Senior Account Strategist at The Brains, says:

“With the wave of the pandemic we have seen a rapid increase in the number of new brands/products entering the market. Although a positive trend from an economical point of view it means that we now find ourselves in a very competitive landscape.

Consumers have more choices, have become more conservative in their buying decisions and expect quality products/services from credible brands. It’s going to take more than a single text ad to convince them to commit. From customer reviews, to USP’s that REALLY address their problems – video is at the forefront of making the first impression. “

Simone Spence, Senior Account Strategist Paid Media, The Brains

PPC Services:

The Brains is a leading digital marketing agency in London, focused on strategies that offer unbeatable ROI and long-term business success. The Brains offers PPC services, SEO, content marketing and lead generation services among others.

For more information please contact:

Jonathan Lemer, Director, The Brains
Email: [email protected]
Telephone: 0333 050 7328
Linkedin: https://www.linkedin.com/company/thebrainsmarketing
Website: https://thebrainsmarketing.co.uk/

Source: https://thenewsfront.com/ppc-guru-explains-why-video-ads-outperform-static-ads/