The power of SEO is undeniable. However, for many SEO agencies and consultants, due to the complex nature of search algorithms, it can be difficult to accurately report on rankings to clients and show the true value in ongoing SEO.

It’s an all too familiar problem. Your client report highlights rank for keywords, yet when the client takes to the likes of Google and Bing, their website is appearing a few places below stated, or even worse, it’s nowhere to be found. This leads to difficult conversations.

In Q4 of 2021, the SEO industry got it’s first look at new technology that takes aim at the volatility we see in search rankings. Acting as a real time ranking verifier, SEO Volatility Software is about to revolutionize the way we track and report on SEO and improve the confidence clients have in ongoing SEO activity.

Below, we outline what SEO Volatility Software is, and why it’s a must-have for SEO agencies and consultants:

1. SEO Volatility Software measures ranking quickly, and as many times as possible, creating a probability ranking and highlighting how often websites appear in search

Treating the ranking as a probability changes the entire landscape of our reporting. Historically, SEO agencies, consultants, and clients themselves, would take to search and make statements such as “I checked this morning and we’re ranking 4^th for this keyword”. The problem with this, as we all know, is that rankings fluctuate based on a never-ending list of algorithm criteria, and while some users will see the website in 4^th, others won’t.

The methodology adopted by SEO Volatility Software does away with this, and instead allows you to gain a clear picture of the most common ranking, alongside how often you appear in search. By searching and measuring rank quickly, as many times as possible, the software can allow you to say “I checked this morning and we appeared in 20% of search results. 60% of the time we were ranked 4^th, with a worse case of 12^th”. This allows you to give a probability ranking based on data, and pinpoint how often you appear in search results.

2. This methodology shows the value of SEO, even when rankings don’t go up

The optimal goal is to increase rank, that goes without saying. However, understanding how often you appear in search results adds another tool to your arsenal, and gives you a clearer picture of the value of your SEO endeavors.

If the SEO Volatility Software indicates that you are appearing in search 60% of the time, there’s also huge benefits to be gained from increasing the number of times you appear. For example, if you were able to increase your visibility in SERP from appearing 60% of the time ranked 4^th to appearing 100% of the time ranked 4^th, this can cause a 5X increase in organic traffic to the page, all without moving a rank position. With this data in hand, clients not only gain confidence in your rank reporting, but they begin to see the value in data beyond rank.

3. The technology is a diagnostic tool for many SEO issues, and allows you to provide clear and more valuable data for your clients to work with

SEO Volatility Software goes far beyond providing a new methodology for ranking and the understanding of SEO. The technology is a diagnostic tool for many issues including: SERP Volatility, Google Position Testing, Google Time Sharing, Google Title Variance, Google Description Variance, and Webpage Cannibalization issues. Take a look at the ‘documentation’ page on the website for video use cases to understand the benefits of the software in more detail.

With that said, this new technology and software is a must have for SEO agencies and consultants.

More Information:

SEO Volatility Software is also owned by the same group that operate SEOToolLab.com and SEO-Editor.pro. They are proud to be your provider for SEO Volatility Software. This software provides the insight the SEO industry needs to better understand SERP volatility and ranking fluctuations. To learn more, visit the website: https://www.seovolatility.com/

Source: https://thenewsfront.com/seo-volatility-software-the-best-way-to-confidently-report-on-seo-rankings-and-show-the-value-of-seo-to-your-clients/